Storytelling
ACTIVITIES
-Aggregate and share news and stories featuring accomplishments of diverse founders, promising technologies, and positive ecosystem trends and developments
-Develop and syndicate regular original content featuring the ecosystem’s innovators and their breakthroughs
-Coordinate constant, consistent mixed social media content celebrating founders, partners, others.
-Coordinate and participate in key innovation events and other platforms that elevate founder success
OUTCOMES
-Michigan’s innovation and entrepreneurship ecosystem is seen as (and is) a top place for diverse, growth-minded founders to succeed
-Interest/attention/activity from investors, startups, and others grows exponentially in the Michigan innovation ecosystem
-Service providers, investors and other stakeholders become increasingly aware of startup needs and their importance
-More influencers, including top officials and global voices, promote startup opportunities in the state
-More and more diverse people consider a startup as a viable pathway for their future, whether as founders or staff